Cardtrend Consultancy Services merge industry-proven skills with extensive expertise in payment solutions within the fuel retail market. We offer tailored solutions to issuers and merchants, aiming to maximize value and deliver substantial financial gains.

Cardtrend has long been acknowledged as a market leader in managing, supplying, and operating transaction processing, billing, and information systems, especially within the fuel retail and fuel & loyalty card sectors.

Drawing from this extensive expertise, Cardtrend has successfully established and operated consultancy services. Our goal is to offer specialized knowledge to the fuel retailing industry, focusing on areas such as card management, transaction processing, financial flow management, marketing, and sales. Our consultancy services provide comprehensive solutions tailored to our clients’ specific needs, spanning the entire payments spectrum.

Our Approach

Our consultants bring years of experience in card management systems and operations, positioning them ideally to comprehend the evolving needs and demands of the fuel card business. Leveraging this wealth of knowledge and expertise, Cardtrend Edenred thoroughly understands the requirements of fuel retailing companies, third-party card issuers, and acquirers within the Asia-Pacific market.

We provide valuable expert advice and risk management solutions, empowering our clients to achieve their objectives.

Areas of Expertise

With Cardtrend Consultancy Services, fuel retail and fuel card businesses can benefit from specialized knowledge, tailored solutions, and expert support to optimize their operations and achieve success in the dynamic payment landscape.

Payment Strategy

Through our pursuit of innovative approaches, clients can develop new and profitable growth strategies. We offer customized value propositions, trend analysis, and strategic roadmaps to drive forward-thinking solutions and achieve success.

Innovation & New Product Development

Clients can accelerate portfolio growth and boost revenue by leveraging market insights and value propositions to develop new products. This includes strategies related to branding, product features, digital payments, telematics, data analytics, and loyalty programs, whether mono or multi-brand.

Fleet Onboarding

On-Boarding Clients

Discover innovative and cost-effective strategies to attract new cardholders and enhance onboarding rates.


Our extensive experience in sales and marketing enables clients to optimize pull-through rates, elevate return on investment, boost conversion rates, and generate additional sales volumes through brand loyalty.


Enhance brand loyalty and customer retention through the development or optimization of cardholder rewards programs.

Risk & Fraud Mitigation

Implement strategies to address risk, mitigate fraud, and optimize operations to enhance efficiency and reduce operating costs.


Optimize solution fulfillment processes to minimize costs and enhance operational efficiencies.

Service Delivery

Improve the cardholder experience through clear strategies for customer service, authorization and processing platforms, cross-selling, call handling, and problem resolution.


Cardtrend has always prioritized maintaining complete confidentiality regarding our clients’ assignments. We adhere strictly to a code of practice designed to safeguard the interests of each client, ensuring that any information provided by them remains completely confidential.


With our extensive experience in the fuel card market, we’re uniquely positioned to assist clients in maximizing value, minimizing risks and fraud, and fostering growth in their fuel retail operations. We concentrate on B2B and B2B2C Transaction Processing, consistently exploring new ideas and researching emerging technologies to enhance efficiency and effectiveness in our market. Our clients inherently benefit from the advancements we achieve in these realms.


The Way Forward

Cardtrend not only offers support and guidance throughout all phases of the program life cycle but also aids clients in identifying improvement opportunities and product development initiatives for new or existing applications.

These program life-cycle phases encompass higher-level functional activities such as project management, planning, auditing, and risk analysis. Typically, process improvement initiatives can be implemented across all areas of the development life cycle.

Our industry expertise becomes evident from the outset of any assignment. For instance, there’s no time wasted explaining industry-specific terminology or business practices as our consultants are already industry experts.