Our Corporate Foundation

Founded in 2001 and headquartered in Kuala Lumpur (Malaysia), Cardtrend is a leading expert in providing comprehensive proprietary branded payment and loyalty management solutions in Southeast Asia. As the pioneering entity in ASEAN to achieve PCI-SSF certification, we are committed to upholding industry standards of data security within financial transaction backends and throughout the processing of loyalty program transactions.

Renowned for our expertise in Card Management System and Loyalty Program Management System solutions, Cardtrend boasts a track record of successfully implementing solutions for Fortune Global 500 oil and gas companies, financial institutions, retailers, and government agencies across the Asia Pacific region, the United Kingdom, and the Netherlands.

Additionally, we offer consulting services for system enhancements and solution exploration in markets seeking our specialized expertise.

Year-end celebration in our Kuala Lumpur office.

In 2022, we expanded our operations internationally with the establishment of Cardtrend UK, our first overseas office. This strategic move was made possible by our participation in the Global Growth Program, supported by the Department for Business and Trade. Birmingham was selected as the operational base, given the city’s vibrant atmosphere, particularly with its role as the host city for the 2022 Commonwealth Games.

In 2023, our inclusion as a supplier on the Low Value Purchase System (LVPS) administered by the Crown Commercial Service (CCS) was a pivotal moment for our company. Participation in this system enabled us to competitively pursue government contracts, expanding our market footprint and solidifying our reputation as a reliable provider in the public sector.

Cardtrend UK Limited is incorporated in England (Company number 14393120).

Our 3P Principle: Product, Process, and People

At Cardtrend, we firmly believe that our success is built on the foundation of three core principles.

Product: We take pride in our products, knowing that each one represents the culmination of meticulous research, thoughtful design, and rigorous testing.

Process: We meticulously design and refine our processes to ensure efficiency, reliability, and consistency at every step.

People: Our people are the heartbeat of our company. We believe in nurturing a culture of collaboration, creativity, and excellence where every individual is empowered to thrive and contribute their unique talents and perspectives. 

Our Leadership Team

Derek Mok

Chief Executive Officer

Shaheer Siddeeq

Chief Technology Officer

Kelvin Choo

Chief Commercial Officer

Vashti Shaveena Higgins

Director of UK, Europe, and Africa

Lau Jun Wei

Director of Solution Consulting

Naim Jamalludin

Director of Innovation and Strategy

Member Of:

MSC Status, Malaysia

MD Status, Malaysia

PIKOM (The National Tech Association of Malaysia)

Registered With:

Petronas Licensed Vendor Platform, Malaysia

ePerolehan, Government eProcurement Platform, Malaysia

Malaysian Exporter with MATRADE, Malaysia

Crown Commercial Service Supplier, UK

Solution Partners:

OpenText, ECM Solutions Provider

Ascentis, CRM & Loyalty Solutions Provider

ECo Global Consulting,
Core Bank Solution Provider

SecureMetric, Digital Security Solution Provider

SaaS Partners:

ServeDeck, Smart Facilities Management Platform

HorecaBid, AI Powered Procurement Platform

Crowdstrike, Next-Gen End Point Protection Solution

SigningCloud, Safe Digital Signature Platform

Connect with our team

Contact us to explore how we can boost your business’s digitalization to the next level.